Bradley Wiggins X Fred Perry Spring/Summer ‘12

 ”Last April, Fred Perry announced a new clothing collaboration with the Olympian and cycling legend Bradley Wiggins. We can finally share exclusive details of the brands collaboration with the current leader of the Tour de France.

Wiggins has been a long time fan of the brand and with his self-confessed modernist credentials the partnership was a perfect fit.

“It’s a partnership I could only have dreamed of…..I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture. My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.
I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons.”
Bradley Wiggins, April, 2012

Cycling jerseys were standard mod-attire during the early 1960’s, and Wiggin’s collection is inspired by this unique relationship between the sport and Subculture.

For the first instalment of this six season deal, the Olympic cycling champion has worked closely with the design team to develop the classic cotton pique shirt in 3 classic colourways- white, black and sky blue. He has added unique details taken from the vintage cycling jerseys worn by legends of the past. The jerseys all come complete with ‘GB tape’ around the neckline, feature retro metal zips and his signature ‘Bradley stripe’ around the tip of the sleeves.

The collection will be available in all Fred Perry Authentic shops and at http://www.fredperry.com/men/bradley-wiggins/ from 12/07/2012.”

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Fred Perry very kindly invited me to interview Bradley on the day of this photo shoot, click here to read my interview!