It was only a matter of time before Bradley Wiggins and Fred Perry got together, what surprises me is that it has taken this long!
Wiggo and Fred Perry will release a zip neck jersey in three different colours this summer followed by eight more in October, they will cost £65. The deal will last 6 seasons which is super cool.
I’m a big fan of Wiggins, the pro peloton is comprised of a million crashing bores but his irreverence and famous dry wit always make for great post race interviews.
No photos of the range are available yet but I’m sure the photo above by Rick from cyclesportphotos.com will do the job for now.
“It’s a partnership I could only have dreamed of…..I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture. My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.
I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons.”
Bradley Wiggins, April, 2012