Levi’s Commuter Launch – London

The Levi’s Commuter range is launching in the UK today, you won’t be able to spit in London without your gob running down someones double denim like water off a ruddy duck’s back.

If you’re the kind of person that likes to attend the opening of a letter then you’re spoilt for choice because you can (very probably) watch tiny droplets of water roll of the surface of these things at Tokyo Fixed (5-7pm), Brick Lane Bikes (5-7pm) or Look Mum No Hands! (7pm).

By all means go along to one (or all) of these events but instead of buying some wack jeans from a faceless global megabrand spend your money on something made by cyclists for cyclists.